Programs
Shyam Vyas

Shyam Vyas

Ph.D.; MBA; BBA; BA

Professor

School of Business, Chandigarh, Block A

BIOGRAPHY

Dr Shyam Vyas did his initial schooling from Mayo College, Ajmer, (recognized as one of the finest public school in India), and his initial graduation from the prestigious Birla Institute of Technology & Science, Pilani. He went on to earn his BBA and MBA from Western Illinois University in USA. His Ph.D. is from JNVU.  He has taught at AACSB accredited universities (WIU, and UW-L) in USA for many years with distinction. He was repeatedly nominated for Teacher of the Year Award at University of Wisconsin – La Crosse, USA – and was Faculty Advisor to American Marketing Association Collegiate Chapter at both American universities, & was one of the most active consultants to local industry through university’s Small Business Development Centre.

Additionally, he has been a visiting faculty on semester-long assignments to Zhongshan (Sun Yat-sen) University, China, Simon Fraser University, Canada, and at University of the Fraser Valley (previously UCFV), Abbotsford, Canada. He continued to be associated as visiting faculty with UFV Chandigarh campus in India since 2007 – and has now joined UFV full-time as Professor of Marketing & Business.

In India, he has taught (as visiting faculty in the areas of marketing) at reputed management programs such as Faculty of Management Studies (FMS’s MBA program), Shriram College of Commerce’s Post Graduate “Global Business Operations” program, at The Times Group’s “Times School of Marketing”, Infinity Business School, and at Birla Institute of Management Technology’s MBA Program. He has been PhD guide to research scholars enrolled in PhD programs in marketing at Birla Institute of Technology, Mesra, and at NorthCap University, Gurgaon. He is member of PhD Thesis Evaluation Panel at NorthCap University.

Prof. Shyam Vyas, was Coordinating Head of MBA Dept at Bharatiya Vidya Bhavan, New Delhi (1996–2006), and their Professor of Marketing until Aug 2008 – when he decided to leave the Bhavan to pursue his writings, research and consultancies. He has been Founding Director of Aashlar Business School (Delhi-Agra Highway), Founding Executive Dean of Ansal Institute of Management Technology, and Founding Director of Shyam Vyas MARC School of Business, and has also been Program Director & Lead faculty at G-Marc Executive Excellence Program at Gargi College, Delhi University, New Delhi.

He is also the President & Managing Director of his marketing consulting firm Shyam Vyas MARC Pvt. Ltd., and is actively involved in domestic and international marketing effort, and in assisting businesses deal effectively with emerging marketing issues and opportunities.

Dr Shyam Vyas has been associated with many types of organizations and their marketing effort as a consultant to assist them – these include Modi Revlon, Modi Lufthansa, MMTC, Tata Rallis, NAFED, NDDB, Texplas Group, Classic, Crystal-sun Ventures, Cargill India, FAI, SBEC Sugar, Win Medicare, Senator, Delhi Tourism, Omega etc. to name a few, and has organized more than 100 seminars on marketing related topics in India and abroad.

Additionally, he serves as an Independent Director on “Board of Directors” for a few large reputable public limited companies, advising them on marketing and business matters.

Author of three major text books in Marketing, Consumer Behavior and Market Research areas. Dr Vyas has published a total of 13 text books, and has been published in international journals like Journal of International Business Studies (JIBS), Asia Productivity Journal (APJ), and Journal of Personal Selling & Sales Management (JPSSM). He has published/presented many international & domestic conference research papers including the prestigious Annual – Global Research Symposium on Marketing & Entrepreneurship.

He has been a keynote speaker at several national & international conferences including the 39th World Marketing Conference. What he likes most, cherishes & enjoys most is interactions with his students. Feel free to connect with him anytime & without any hesitation

Education:
  • Ph.D. (Business, Finance & Economics)
    •  JNV University, Jodhpur, India formerly Jodhpur University
    • Thesis: Impact of Emergence of Internet on Businesses in India
  • MBA (Marketing Major, Finance Minor)
    • Western Illinois University, Macomb, USA
  • BBA (General business)
    • Western Illinois University, Macomb, USA
  • BA (Business, economics, accounting)
    • B.I.T.S, Pilani, India (in collaboration with M.I.T., USA)
  • High school and senior Cambridge Examination
    • Mayo College, Ajmer, Rajasthan, India
Publications

Text books:

  • “Consumer Behavior Processes, Components & Marketing People”
    (164 pgs, published 1983, Price Rs 75=00)
  • “Marketing & Consumer Behavior – Basic Concepts”,
    (405 pages, Published 1990,  Price Rs 175=00)
  • “Marketing & Consumer Behavior – Basic Concepts” Revised 2nd Edition,
    (353 pgs, published 2nd Edition 1996, Price Rs 300=00)
  • “Marketing & Consumer Behavior – Basic Concepts” Revised 3rd Edition,
    (353 pgs, published 3nd Edition 1999, Price Rs 300=00) — Chosen for a very favourable review by “Economic Times”—the premier economic English daily in India, akin to Wall Street Journal in USA—on 10th May, 1999. Also selected for review and most favourably reviewed by The Observer, New Delhi.
  • “Vyas Handbook of Market Research” (164 pgs, revised 9 reprints – since original publication in 1994.
  • Three additional books currently being authored

Research publications: 

  • JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT. Shyam Babu Vyas with Dr Sanjeev Agarwal and Dr Thomas E. DeCarlo: “Performance Expectations of Salespeople: The Role of Past Performance and Causal Attributions in Independent and Interdependent Cultures “ (Vol. XXVII, Number 2, Spring 2007, pgs 135-147)
  • JOURNAL OF INTERNATIONAL BUSINESS STUDIES. Shyam Babu Vyas with Dr Sanjeev Agarwal and Dr Thomas E. DeCarlo: “Leadership Behavior and organizational Commitment: A Comparative Study of American and Indian Salespersons” (Vol. 30.4) (4th Qrtr, 1999, pgs 727-743)
  • JOURNAL OF ASIA PACIFIC BUSINESS – Shyam Babu Vyas & Dr Sanjeev Agarwal “Role of Individual Cultural Orientations on Relationship Between Role Stress and Work Outcomes” (Vol. 1(3), 1995 pgs 39-56)
  • Three additional papers in pipeline

Other publications: 

  • “Marking Those Stolid Germans” – International Marketing (Business & Political Observer)
  • “Looking To The East For New Apparel Markets” (Business & Political Observer)
  • “Domestic Appliances – Homing In On New Horizons” – Consumer Durables Marketing (Business & Political Observer)
  • “Compugraphics or Compucharming” – An Advertising Effort (Business & Political Observer)
  • “A Tale of English Fiction Going Native” – Books Marketing (Business & Political Observer)
  • “An Export Triangle” – International Marketing (Business & Political Observer)
  • “Marketing to United Germany & Europe” – Int’l Marketing (Business & Political Observer)
  • “Working on the common good” (Financial Times, New Delhi)
  • “Consumer is the moving target” (The Hindu)
  • Over 25 public opinion polls on Indian Government approval/disapproval ratings in major national newspapers/magazines including The Hindu, The Hindustan Times, The Times of India, Delhi Mid Day, National Newscan (NS), Nav Bharat Times, and The Hindu Business Line Savera
  • Weekly Syndicated Marketing Column for publish publications titled “As I See It”
  • Over 250 research papers and marketing reports prepared for business and industry

Non-sponsored and social research: 

  • THE TEN YEAR FUTURE SCENARIO IN TYRE INDUSTRY (A Top Management Survey)
  • ANTI-SMOKING CAMPAIGN STUDY
  • STUDIES ON ATTITUDE FORMATION & CHANGE
  • STUDY ON PIONEERS OF CHANGE IN RURAL SETTING
  • LIBRARY SERVICES NEEDS OF POPULATION
  • (with special attention to needs of physically & mentally challenged, and low income, minority groups)
  • ADVERTISEMENT IMPACT STUDY – EDUCATING DENTAL HYGENE
  • PUBLIC PERCEPTIONS OF POLITICAL CANDIDATES – OPINION POLL
  • IMPACT OF WORK ENVIRONMENT ON EMPLOYEE PRODUCTIVITY

ABORTION : FACTORS INFLUENTIAL IN SELECTION OF LEGAL v/s ILLEGAL ASP

Teaching interests
  • Market Research
  • Advanced Market Research
  • Consumer Behaviour
  • Entrepreneurship & New Bus Dev
  • Marketing Principles
  • Retail Mgt
  • International Marketing
  • Transnational Marketing
  • Cross-Cultural Consumer Behaviour
  • Professional Selling
  • Sales Management
  • Sales & Distribution Mgt
  • Transnational Marketing
  • Marketing Management –II
  • Advertising & Communication Mgt.
  • Advertising & Sales Promotion
  • Brand Management
  • Business Policy
  • Services Marketing
+91 172 499 2400 | ufv.india@ufv.ca