Programs

Dr. Devinder Pal Singh

Ph.D.; MBA

Sessional

School of Business, Chandigarh, Block A

BIOGRAPHY

Dr. Devinder Pal Singh earned his doctoral degree from University Business School, Panjab University, India. His research focuses on consumer behaviour and cross cultural marketing. Dr. Singh has published a book and numerous referred publications. He has presented his work at several conferences which include prestigious conferences like Academy of Marketing Science Conference and IIM conferences.  He is a member of various editorial boards and has reviewed several publications of reputed publishers like Emerald, Wiley, Routledge, Taylor & Francis, IGI Global and Inderscience.

Publications
  • Deciphering the Consumer Behaviour Facets of Functional Foods: A Literature Review, Appetite, Vol.112, pp. 167-187. (Co authored with N. Kaur) (Elsevier Publication)
  • Profiling Youth on the basis of their Motivations for Social Media Political Participation: Implications for Political Marketers in Contemporary Issues in Social Media Marketing, In Rishi, B. and Bandyopadhyay, D. (eds), Contemporary Issues in Social Media Marketing, London: Routledge.
  • Effect of Shopping Motivations on Indian Consumers’ Mall Patronage Intention, Asia-Pacific Journal of Management Research and Innovation, Vol. 11 No.1, pp. 57-65. (Sage Publication)
  • Indian Consumer Style Inventory and its role in predicting Indian Mall Patronage Intention, International Journal of Business and Emerging Markets, Vol. 7 No. 2, pp.203-218. (Co authored by D. Sharma) (Inderscience publication)
  • Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy, International Journal of Online Marketing, Vol. 5 No. 1, pp. 20-38. (IGI-Global publication)
  • Of universal and regional cultural values in multicultural markets: Implications for marketers. In Sharma, D. (eds), Cultural Perspectives in Global Marketplace: Developments in Marketing Science, Cham: Springer.
  • Media consumption and information usage in India, Singapore Management Review, Vol.33 No. 1, pp.111-126. (Co authored by B. Rishi)
  • Indian ecological consumer market profile, Global Business Review, Vol. 12, No.3, pp. 447-459. (Sage Publication)
  • Regional cross-cultural consumption differences within India, International Journal of Business and Emerging Markets, Vol. 2, No.3, pp.267-285. (Co authored by M. K. Sharma) (Inderscience publication)
  • Indian cultural values and ethos explained for the decision makers, International Journal of Indian Culture and Business Management, Vol. 3 No. 5, pp. 592-606, (Inderscience publication).
  • Unfolding the Indian culture mosaic: A cross-cultural study of four regional cultures, International Journal of Indian Culture and Business Management, Vol.2 No. 3, pp. 247-267. (Co authored by M. K. Sharma) (Inderscience publication)
Teaching interests
  • Consumer Behaviour
  • Marketing Research
  • Cross Cultural Management
+91 172 499 2400 | ufv.india@ufv.ca